GRAPHIC DESIGN

BRANDING

ART DIRECTION

GRAPHIC DESIGN BRANDING ART DIRECTION

To learn more about me and explore my work, feel free to visit the About and Portfolio sections above.

I’m passionate about using design and storytelling to create work that connects, inspires, and drives meaningful change! My goal is to craft bold, thoughtful, and visually impactful campaigns that not only elevate brands but also resonate with real people. Whether I’m working on art direction, branding, or creative strategy, I strive to set trends, invoke action, and allow companies to prioritize social awareness and change throughout campaigns.

I’ve built a strong foundation in creative strategy, design, and leadership throughout my past roles and educational background. During my internship, I helped launch a new department by leading all visual branding and conducting in-depth marketing research. As Design Editor at The Daily Beacon, I’ve had the opportunity to shape the visual voice of the publication while collaborating across teams. My time in leadership roles has strengthened my ability to creatively guide projects and lead with empathy and confidence.

MY MOST RECENT WORK

THE DAILY BEACON Spring ‘25

In my final semester, I had the honor of serving as the Design Editor for the University of Tennessee’s editorially independent student newspaper, The Daily Beacon! This was such an amazing, hands-on, and collaborative experience. I led a team of designers, worked with an editorial team to ensure cohesive visual storytelling, strengthened branding through promotional and limited edition merchandise, and more, all while working and managing real deadlines and real deliverables.

Design Editor Spring ‘25

ADVT 480: Advertising Campaigns, Capstone

CLIENT: BLACK + DECKER

Throughout my final course, I stepped into the role of a Creative Director, developing the visual identity, slogan, and overall purpose behind this project. Inspired by the impact of Hurricane Helene, I aimed to address social and environmental issues through a timeless and culturally relevant idea. I introduced a solar panel tool kit, a relief and educational app, and a new color concept, Solar Blue, based on color psychology, all while designing print, social, OOH, and experiential ads.