For this project, I was asked to create a campaign to appeal to a younger demographic and Gen-Z to continue the Coca-Cola legacy. My brainstorming and research process brought me to the Olympics, as Coca-Cola has been an official sponsor since the Amsterdam Summer Olympics in 1928. Coca-Cola has many successful ad campaigns, with its most well-known being "Share a Coke". I took this existing campaign and created "Together we are champions," a campaign revolving around glass Coke bottles being personalized with participating Olympians' flags from their home countries. The idea is to bring many people together through the social media trend "#CocaColaChampion". This campaign can target any age, but the use of glass bottles was intentional not only to set apart from the plastic "Share a Coke" campaign bottles, but to target younger individuals who value sustainability. This specific campaign would only be available throughout 2024 to promote the summer Olympics, as I incorporated the Paris 2024 Olympic logo into the "champion" portion of my slogan.