Throughout this project, a team of four others and I were tasked with developing a campaign idea from scratch using a curated pool of brands. Lego, known for being a fun and playful brand, was a great opportunity that we jumped on. My team and I researched and designed based on the creative brief for their campaign "Rebuild the World". When brainstorming, we came up with many ideas, this being one of the least liked within my group. I decided to go with my gut and push for this campaign. Being the only designer on my team, I created and developed these ideas myself to set us apart from other teams by using collaboration, in this case with Barbie. The massive success of the Barbie movie made these ideas come to my mind, and with Photoshop and Illustrator, I was able to make Lego x Barbie's "Build your dream world" come to life!