For this final project, I was asked to complete a rebrand for an outdated company logo. From the list of brands, I was immediately drawn towards Hot Dog Heaven; I thought it would be an interesting choice. Their past logo was simple text and very inconsistent branding. When creating the brand Identity, which you can find below, I went with basic hot dog colors that would be cohesive in designs. I immediately knew I wanted to incorporate ketchup and mustard bottles into the logo and ended up with the outcome to the left. For more information on my thought process, research, and graphics, feel free to watch my final presentation video embedded at the bottom of this page.