We were briefed to connect a sports drink brand with a younger demographic for this campaign. We were immediately drawn to sustainability and wanted to build off their philanthropic contributions, which aren't highlighted throughout their product line. We introduced a new flavor titled Cosmic RevI.V.al, a mystery flavor where all proceeds go to one of their charity partners. We boosted this through a promotion of limited edition items and discounts. For this campaign, I crafted the visual identity, wanting to lean into the atomic and nuclear aesthetic of the mid-century modern era! I worked specifically on the Instagram and TikTok ads, crafting the campaign's direction, new product design, and slide deck.