For this project, I was challenged to build a brand from the ground up, starting with just a restaurant name. From there, I developed a compelling big idea and a full brand identity. Part of the process involved selecting a geographical location and thoughtfully aligning the cuisine with that setting. Drawing from my love of vintage aesthetics, I was inspired by the 1920s and the coastal charm of Savannah, Georgia. I identified a gap in the area: a lack of affordable dining experiences that still felt elevated. That insight sparked the concept of The Village Table—a seafood restaurant rooted in “affordable elegance.” With the slogan “Classy without the catch,” The Village Table brings the sophistication of sea-to-table dining to a more accessible level. Through this project, I was able to merge my style with strategic thinking and, in doing so, rediscovered my passion for branding.