An experimental ad series that uses technology to push people off their screens, framing myopia as a toxic relationship at the campaign’s core. This concept leans on emotional impact, reminding people they may forget words or actions, but not how something makes them feel. Art direction follows an optical aesthetic with red as a warning signal and reduced visuals, typography, and color to the bare essentials to stress the message's urgency. By reducing to these bare essentials, the campaign mimics the isolation of a toxic relationship, creating a visual and emotional experience that feels both uncomfortable and unavoidable, forcing the viewer to confront their harmful dependency. Leading the art direction across video and print for this campaign was extremely rewarding, as it aligns with my passion for working with brands that value social responsibility and human connections.