GRAPHIC DESIGN

BRAND IDENTITY

CREATIVE STRATEGY

GRAPHIC DESIGN BRAND IDENTITY CREATIVE STRATEGY

MY MOST RECENT WORK

THE DAILY BEACON Spring ‘25

In my final semester, I had the honor of serving as the Design Editor for the University of Tennessee’s editorially independent student newspaper, The Daily Beacon! This was such an amazing, hands-on, and collaborative experience. I led a team of designers, worked with an editorial team to ensure cohesive visual storytelling, strengthened branding through promotional and limited edition merchandise, and more, all while working and managing real deadlines and real deliverables.

Design Editor Spring ‘25

ADVT 480: Advertising Campaigns, Capstone

CLIENT: BLACK + DECKER

Throughout my final course, I stepped into the role of a Creative Director, developing the visual identity, slogan, and overall purpose behind this project. Inspired by the impact of Hurricane Helene, I aimed to address social and environmental issues through a timeless and culturally relevant idea. I introduced a solar panel tool kit, a relief and educational app, and a new color concept, Solar Blue, based on color psychology, all while designing print, social, OOH, and experiential ads.